The Japan Times - Filps and City Bank Announce Strategic Partnership to Reinvent Citytouch and Accelerate AI-Led Digital Banking in Bangladesh

DHAKA, BD / ACCESS Newswire / August 21, 2025 / Filps Limited, a UAE-based fintech company from South Asia, has announced a strategic partnership with City Bank PLC to revamp Citytouch, the bank's flagship digital banking platform, and accelerate an AI-driven, customer-centric transformation for retail and SME customers across Bangladesh. The announcement follows the successful Bankers' Meet 2025 in Dhaka, where global futurist Brett King delivered the keynote and industry leaders convened to discuss the next era of banking in the country.

"At City Bank, our mission has always been to lead with innovation and deliver digital-first experiences to our customers. As we set out to elevate our digital capabilities, we were not just looking for a vendor-we were looking for a true partner with deep technology expertise and a bold, future-focused mindset," said Mashrur Arefin, Managing Director & CEO of City Bank PLC. "That's why we chose to collaborate with Filps in our mission to relaunch Citytouch, our digital banking app which saw USD 12 billion equivalent in BDT transactions last year. Filps' modular, next-generation platforms, proven track record in scalable digital solutions, and strong focus on AI align perfectly with our Citytouch transformation goals. We are excited to bring the future of banking to our customers, today."

"This partnership underscores a shared commitment to build an intelligent, inclusive, and resilient digital banking ecosystem in Bangladesh," said Biswas Dhakal, CEO of Filps. "Filps will bring its product depth and execution discipline built over 21 years to help City Bank re-platform for speed, personalization, and continuous innovation ensuring customers experience simpler journeys, smarter decisions, and real-time value."

The collaboration will modernize Citytouch with a modular, API-first architecture; AI-powered personalization across onboarding, engagement, and servicing; and accelerated release cadence to deliver features faster while strengthening security, reliability, and regulatory compliance. The program is designed to create measurable impact on customer acquisition, adoption, and satisfaction, while laying the foundation for new digital credit, payments, and ecosystem services over time.

About Filps
Filps is a UAE-based global fintech enabler that partners with banks, financial institutions, service providers, and system operators to design and implement bespoke digital solutions with measurable impact. With a technology stack proven in South Asia's largest digital financial transformations-and now expanding into GCC and Southeast Asia-Filps serves as both solution architect and transformation consultant, identifying gaps, shaping strategy, and supporting execution to deliver impact at population scale.

SOURCE: FILPS L.T.D

View the original press release on ACCESS Newswire

Y.Ishikawa--JT